LONG BEACH — Snow Peak, the Japanese outdoor lifestyle brand, has started development on a new campground in Long Beach.

The Long Beach Campfield is a 25-acre campground and community gathering center with a mission to unite people and alleviate the stresses of modern life through time together outside.

A natural extension of Snow Peak, The Long Beach Campfield brings the brand’s purpose to life. Built with community and the healing power of the outdoors in mind, it is designed to help foster human connection and experiences with the rhythms of nature.

“At Snow Peak, we believe time outside reconnects us with our truer selves and reorients us to the rhythms of nature,” said Snow Peak USA CEO and chairman of the board Tohru Yamai.  “Our mission for the Snow Peak Long Beach Campfield is to create space for these experiences.”

The project is in conjunction with landscape architects 2.Ink Studio of Portland EFA Architects of Long Beach and Helligso Construction of Astoria.

The Long Beach Campfield will include a heated soaking tub and sauna in a Japanese-inspired onsen and spaces for gatherings and interactive programming. Guests will park their cars in a lot at the entrance to the Campfield and transport their gear to their site through footpaths and high-efficiency carts. The campsite will include a variety of experiences from traditional walk-up campsites to tent platforms and campervan sites. Also available for individual and group use are Jyubako mobile cabins, designed by renowned architect Kengo Kuma. The units will feature comfortable bedding, Snow Peak cabin amenities and private bathroom.

A Snow Peak retail store will be onsite, featuring Snow Peak products for sale or rent, a market for prepared meal kits, grocery and camping sundries.

The Long Beach Campfield will welcome guests for the 2023 camping season.